A cookie, tag, or pixel (collectively, “cookie”) is a small piece of text or technology sent to your browser by a website you visit or stored on your device. It helps the website to remember information about your visit, like your preferred language and other settings. Cookies are also used by web sites for authenticating users, tracking a user’s session, and/or for storing other essential textual information. We may track your interests on our website so that we can provide you with additional content that might be of importance to you. Providing you with fresh and engaging content is important to us, as we know it is important to you.

We use tools, cookies and services from companies such as Google, Facebook, Amazon, PayPal, Automattic, and other social media (or similar companies) for tracking, reporting and analyzing website activity. Some cookies are used to measure conversion events. Pixel tags may be used together with some of the advertising cookies described above, to operate, evaluate, and improve our programs, and to perform data analytics, accounting, auditing, and other internal functions.

We may run interest-based advertising campaigns that collect Personal Information including, but not limited to, email addresses, telephone numbers, and credit card numbers, and we may use or associate Personal Information with remarketing lists, cookies, data feeds, or other anonymous identifiers. We may use or associate targeting information, such as demographics or location, with any Personal Information collected from the ad or its landing page. We cannot guarantee that third party companies that we utilize for analytics, ads, or other website features do not share information they collect through the features we utilize.

Cookie Scanning Service

Most web browsers are able to identify Cookies by built in tools or extensions that can be added to them. We’ve found that utilizing a ”Cookie Scanning Service” is faster and easier. Feel free to scan our website for Cookies anytime and using any Cookie Scanning Service of your choosing. We use the Cookie Scanning Service by Cookieserve.com ourselves.

The Cookieserve Cookie Scanning tool is available at https://www.cookieserve.com. We have no business or personal relationship to Cookieserve. We just like their cookie scanner tool.

Types of Cookies

Examples:

Necessary cookies: essential for a website to function properly. E.g., the cookies that check if you have logged in before.

Non-necessary cookies: not essential for a website’s functioning. They are often added by the website for additional services. E.g., the cookies that set pop up advertisements you see on some websites.

First-party cookies: set by the website itself that the user is currently visiting. They are used for services like checking login status and holding shopping cart items.

The third-party cookies: set by other websites or third-party tools to track user behavior on the current site. E.g., Google Analytics cookies that track users for measuring conversions.

Session cookies: expire once the browser is closed and the session ends. E.g., the session cookies on a shopping website hold the items in the cart even if the users proceed to a new page.

Persistent cookies: stay on the user’s browser for a longer period and only expire when they reach their expiration period assigned to them. Unlike the session cookies, the persistent cookies hold the items in the online shopping cart even after the users close the browser so that they can access them on their next visit.

Advertisement cookies: used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Analytics cookies: used to understand how visitors interact with the website. These cookies help provide information on metrics – the number of visitors, bounce rate, traffic source, etc.

Performance cookies: used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Other cookies: uncategorized cookies are those that are being analyzed and have not been classified into a category yet.

More Information

To learn more about other cookies used for interest-based advertising, including through cross-device tracking, and to exercise choices regarding such cookies, please visit the following websites (or your device settings for mobile applications):

• Digital Advertising Alliance Tools (http://optout.aboutads.info/)
• Network Advertising Initiative (http://optout.networkadvertising.org/)